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VISUALIZATION

Renders act as a form of 'translation' for unbuilt architecture. Convincing textures, lighting, and composition is essential to capture the audience. 

Most clients find it difficult to interpret architecture documents such as floor plans and elevation drawings. These visual images are essential in the design communication process to display intent to the client.

PROCESS

1. IMAGERY

 

While collaborating with the project teams, inspirational images are shared to provide a sense of direction of energy to be achieved. The building's overall purpose could influence scenes that are filled with entourage to reflect a sense of community or spanning to melodramatic compositions that accentuate form.  

2. MODEL EXPORT

 

Image produced from model via export. To populate the scene; foliage and entourage are added. Does not require the use of a rendering engine and makes the process extremely streamlined and quick. 

3. CLAY RENDERING

 

Basic light and shadow rendering with no materials applied. Typically used for a simple form or sciography study. Lighting sets the mood to achieve the desired atmosphere in the render. It can create movement and helps to dimensionalize the composition.

4. BASISC RENDERING

 

Similar approach to assembling a photo realistic scene, but with far less attention to fully developed materials, lighting, and furniture. Minimal post-processing work.

5. PHOTOREALISTIC

 

Mapped textures, precise reflections, and accurately molded furniture can be labor intensive. The end result is quite satisfactory by materiality setting the stage. Taking their details to the next level is introducing variety of texture and lack of uniformity that are similar to real life situations. 

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