VISUALIZATION
VISUALIZATION
Materialized concepts through the adaptation of matter content, manufacturng processes, and a dabble of creativity.
CONSUMER
Driven to make their own way up the corporate ladder, polished young professionals aspire to maintain a balance that stylistically communicates their ability to think creatively; yet tweaking their look to give a visual nod for traditional audiences.
Simplicity is their interpretation of sophistication, and their relentless attention to the smallest detail determines what is ultimately viewed as exceptional product. Appreciative of timeless closet staples; yet not afraid to wear new materials or silhouettes.
THEIR PROFESSION
To compliment their everyday work and grind attire, they are on the lookout for the art of sneakers designed to resemble dress shoes.
THEIR LIFESTYLE
They are looking to amplify their versatile and mobile lifestyle by wearing complimentary everyday basic - but never obvious - footwear.
THEIR MINDSET
With champagne taste on a budget, millennials are going minimal with the focus on materiality and shape. They seek out elevated elegance for their conscious closet.
REFINDED Rebel
PURCHASING CRITERIA
Timeless Silhouette - Refined Materials - Mindful Quality - Crafted Details - Authentic Design
ON THEIR RADAR
MIU MIU
Balenciaga
Common Projects
ETQ
Filling Pieces
INSPIRATION
IDEATION
Young professional, ages 23-30, who desires the flare of a creative, but their career requires a balance of sophistication. Gender neutral, stylish sneakers to provide a reinvented option for day-to-night footwear.
MATERIALS
This consumer looks for luxe touch points that enlighten the senses through product interaction. Sensory materials that enlighten the senses through tactility, visual appeal, and provide evident quality. Exploring surfaces that react physically to elevate the senses. Curated through touch, stroke, and hand in order to increase product interaction.
Spanning from rich and opulent surfaces to dry and rubberized plastics that create depth due to texture, recovery, and pliableness. Refocusing on traditional footwear material basics, but with a twist. This particular consumer evaluates and perceives value through picking up the product and examining its materiality.
Ultra smooth aniline leather
Suede and tumbled nubuck
Foam silky neoprene packages
Enamel finished coated leathers
Waxed or cire twills and canvas
Pearlized metallic components
COLOR
Shades of refreshed combinations of neutrals reinforce an androgynous palette. Harsh mellow tones aid in offering fabrications and flexible veneering for a unisex shoe that help fill the void of traditional and expressionless workplace footwear.
